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Posted on 2017-12-14 by Jennifer Taylor

As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.  

Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them. 

Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...


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Posted on 2017-06-02 by Bernadette Gallagher

Digital content marketing can come in many forms and there are so many ways to go about it, but no matter how you choose to market, there are a few things you want to consider doing, and of course, consider not doing.

Do...

  • Have a documented strategy:  This will help with the navigating by enabling you to see where your company needs to be,...

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Posted on 2017-05-04 by Bernadette Gallagher

Content marketing

– sounds basic enough: a marketing strategy which focuses on content and which has an end goal of producing a profit.


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Posted on 2017-04-16 by Andrea Creelman

Every small business is different

The marketing plan and tactics need to be altered and tweaked to focus on the strengths and goals of each individual business. However, the process of building a plan, sticking to it and applying the time and resources it needs is the commonality to success in marketing.

Below are some tips to get the most out of marketing your business:

1.Know before you start.

Plain and simple, it is smart to do some research before plunging into the diverse marketing world. Figure out what kind of website you want, what kind of marketing tactics you think would benefit your business and then begin. If you jump into anything too soon, you could spend a lot of m...


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Posted on 2017-04-15 by Andrea Creelman

In July of 2015, Craig and Peter’s paths crossed and they haven’t looked back.

Craig, the owner and CEO of Mini Throw Balls, approached the Managing Partner of Frontline Web Consulting, Peter, to gain some expertise and insight in the AdWords department. From there, that relationship quickly developed and business dreams soon turned into reality.

Months later, Scott, Frontline’s Programmer and Developer and Peter, developed a total custom built website from the ground up for Mini Throw Balls. Frontline designed the database, integrations into Paypal, and constructed the shipping and shopping experience so it would be both streamlined and efficient for the customer.

Frontline also designed the overall look and theme, making it an o...


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