In your content marketing strategy, you will utilize both long form and short form content. Short-form content is a tool to capture and engage an audience while long form content will inform and educate. The one downside of short form content is that it can be seen as shallow and a downside of long form is that it’s “boring” – but they don’t have to be. Short form content is usually content that typically has less than 1000 wor...
What do you think of when you hear the word “blog”? Some people think of a 20 something-year-old Gen Y who is spending their free time being trendy and expressing their opinions through words. But did you know, it’s essential to have for a business?
Don’t Let the Technology Confuse You – The Importance of Remaining Relevant
Running an Adwords campaign is hard – even for the most experienced of us. There are so many things that should be looked at, and not enough time to check all those things out. By organizing your account to be clear, concise and easy to use, you will ultimately save time, and have better control over where your money is going.
1. Separate your campaigns by type
Content marketing is a useful marketing tactic and because of its practicality, almost any business can reap the benefits. The idea is simple – write unique, interesting, valuable, and engaging content that speaks to your target audience and buyers (potential and current) to naturally attract more them to your website and ultimately your business. As customers from any industry will need at least some information about your product, the demand for content is everywhere.
However, some industries will benefit from content marketing more noticeably than others. Why is that? If any of these factors apply to you, you’ll want to take advantage of this little-known thing called “content:”
Content Marketing is one of the most effective, practical and useful digital marketing strategy that your business can use to reach and engage more quality leads and potential customers.
As we have discussed in previous blogs, content marketing is not about your brand but your audience and what matters to them. This takes a lot of time and effort to really get to know them and produce engaging content that they would like to consume. The art of doing this is CONTENT MARKETING ð