As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.
Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them.
Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...
– sounds basic enough: a marketing strategy which focuses on content and which has an end goal of producing a profit.
Every small business is different
The marketing plan and tactics need to be altered and tweaked to focus on the strengths and goals of each individual business. However, the process of building a plan, sticking to it and applying the time and resources it needs is the commonality to success in marketing.
Below are some tips to get the most out of marketing your business:
1.Know before you start.
Plain and simple, it is smart to do some research before plunging into the diverse marketing world. Figure out what kind of website you want, what kind of marketing tactics you think would benefit your business and then begin. If you jump into anything too soon, you could spend a lot of m...
In July of 2015, Craig and Peter’s paths crossed and they haven’t looked back.
Craig, the owner and CEO of Mini Throw Balls, approached the Managing Partner of Frontline Web Consulting, Peter, to gain some expertise and insight in the AdWords department. From there, that relationship quickly developed and business dreams soon turned into reality.
Months later, Scott, Frontline’s Programmer and Developer and Peter, developed a total custom built website from the ground up for Mini Throw Balls. Frontline designed the database, integrations into Paypal, and constructed the shipping and shopping experience so it would be both streamlined and efficient for the customer.
Frontline also designed the overall look and theme, making it an o...
Domain names and website hosting are crucial terms to be familiar with before you decide to make the next step with your first website.
Here is the low-down on these two popular terms.
What’s A Domain Name?
When you register a domain, it gives you ownership and rights to the name of your site. No one else has access to the actual name of that domain except you. However, just because you have a domain does not mean that you are ready to show-off your website to the world. To put up and operate a website, you will need a domain name, and a proper-configured web server (hosting). To make things clearer: computers communicate by using numbers, called IP addresses to contact each other, much like you use a p...