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Posted on 2019-06-06 by Jennifer Taylor

For the last two blogs, we dived into the world of Google Ads. Here are a few more essential things that need details.

Match Types

Match Types will give you a little wiggle room when it comes to your keyword selection. What they do is tell Google if you want the keyword to match the search inquiry exactly or semi-related. There are four types of match types to choose from


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Posted on 2019-05-23 by Jennifer Taylor

The ads we see on Google are seen by potential leads or customers who are interested in what you are selling or the service you offer. If you are going to be using Google ads, you will be bidding on search terms or keywords and the winners of that bid are placed at the top of the search results page, YouTube or on relevant websites depending on the type of ad campaign you have selected (search, shopping, or display). There are many factors that impact the ability for you to create effective and high performing Google Ads. Here are some of the factors:

 

1.       AdRank and Qua...


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Posted on 2019-04-29 by Jennifer Taylor

Unless you’ve been living under a rock, you’ve heard of Google but may not know exactly what Google Ads (or formerly known as “Google Adwords”) is. Well, if you’re considering spending money on ads to reach your target audience or potential customers, you’d better spend it in the right place. And with over 246 million unique visitors, 3.5 billion daily interactions and an estimated 700% return on investment, Google Ads is where to be.  

Two years after Google.com launched, Google Ads came into the picture. In October 2000, it was first known as Google Adwords but after rebranding in 2018, it was renamed Google Ads. This is a paid advertising platform that falls under a marketing channel known as “pay per click” (or PPC). This works...


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Posted on 2017-12-14 by Jennifer Taylor

As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.  

Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them. 

Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...


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Posted on 2017-10-30 by Bernadette Gallagher

AdWords vs AdWords Express

Many businesses have faced the facts and have adjusted their advertising strategies and budgets to include Google AdWords.  But HOW companies manage their accounts on AdWords can differ: you can use the more in-depth AdWords classic, or the more basic AdWords Express.

Adwords Express suggests that it takes less time as well, which it does.  It requires less time of you, and if you’re running the business AND handling online advertising, this may work.  However, ...


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