Google Ads

Be seen on Google

Google Ads is important to your business and your marketing strategy. Managing pay per click campaigns is not only about getting sales but also about getting the most impressions for the least amount of money. Without question pay per click management is a full-time responsibility.

We do custom campaigns, create multiple ads, run A/B split tests for higher conversion rates and quality scores, and schedule your ads for peak hours. Better yet, we send custom reports that are relevant to your marketing objectives so you know where your money is going.

More Website Visits


Grow online sales, booking forms, leads, or email sign-ups with Google Ads that direct people to your website or landing page.

More Store Visits


Get more customers at your store with Google Ads. Show up on Google Maps when your customer needs you.

More Phone Calls


Increase calls that actually convert using Google Ads call button feature that allows your potential customers to click on your phone number directly!


Google Ads (formerly Google Adwords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.

Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries. Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business

Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors. 

Smart campaigns are an advertising solution designed to help small businesses promote their products and services online. Smart campaigns let advertisers choose their business goals and where they want to advertise. Google then uses machine learning to deliver results tailored to those goals. These campaigns use smart technology to monitor and improve the performance of your ads continuously, so you can spend more time on other business tasks.

Probably not — it takes time to see which ads work best. To help, Google’s Smart campaigns use technology to monitor and improve your ads automatically as you go. With Smart campaigns, businesses usually hit their stride in the first month, so we recommend you budget at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.

There are three basic types of Google Ads:

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

To learn about all the additional advanced campaign types, please contact us for your FREE consultation.

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