Pay-Per-Click (PPC) Advertising

Using different platforms to increase your ROI

Pay-Per-Click (PPC) Advertising allows you to engage your audience immediately by getting your ads in front of them for your Key search terms or Audiences. Frontline works hard to optimize your campaigns and strives to continually improve your ROI (return on investment).

Bing (Microsoft) Ads


Like Google, these are paid search and social ads on Microsoft Advertising and other platforms, all in one place. Bing ads works on an auction system that is similar to Google's where advertisers can show relevant ads to users who are searching those keywords. Marketers can target search keywords for a chance to have their ad appear in search results pages, and pay a small fee for every click.

Frontline Consulting has over a decade of success at growing our clients’ PPC (Pay-Per-Click) Marketing strategies across the channels.

We manage PPC accounts for businesses of all sizes and work diligently towards exceeding key performance indicator targets that demonstrate growth and scale.

Our high client retention speaks for itself, and with our no-obligation contracts it keeps us focused on constantly delivering best possible results.


A paid online advertising strategy (PPC advertising) allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms.

PPC ads can feature text, images, and even video.

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

These will vary depending on whether you’re looking at Google Ads or Facebook Ads. 

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month.

In most cases, businesses use ad spend to refer to their monthly budget. As an example, consider the budget of a company with a $5000 monthly ad spend:

  • Total monthly ad spend: $5000
  • Facebook ad spend: $800
  • Google Ads ad spend: $2500
  • Instagram ad spend: $800
  • Microsoft Advertising ad spend: $900

With PPC advertising, you can create an ad spend that fits the needs of your business and audience. Whether you want to dedicate your entire ad spend to one ad network, like Google Ads, or multiple ad networks, you have full control of your PPC ad spend. If you’re unsure about where to invest your ad spend (or even how much to spend), ask us! We’ve managed more than 600+ PPC accounts and can give you our expertise.

You can advertise across the Internet with PPC ads. The most popular locations include:

  • Search results
  • Third-party websites
  • Social mediaFacebook PPC ad example

When advertising online, most businesses will focus on specific platforms, like:

  • Google
  • Bing
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Twitter
  • YouTube

If you’re creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to dedicate more of your advertising budget to Facebook. Researching your audience, as well as polling current customers, can help focus your PPC campaign on the platforms with the most potential.

Yes! People who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad.

With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

Our team of experts can put an advertising plan together to suit your objectives and budget.