Facebook Ads

Instagram and Facebook Ads

Engage your target audience with effective social media ads.

Facebook Ads (also includes Instagram Ads) is the advertising platform of the social networks, Facebook and Instagram, that aims to promote products and services through publications or ads of text, image or video.

It is a marketing channel widely used by companies due to its large audience (about 2,200 million people) and its great possibilities of segmentation.

It’s easy to set up a Facebook ad. However, it’s not so easy to manage several at once! Also – do you have a clear Facebook ads strategy in mind? How are you approaching the public? Do you have time and money to spend designing, rethinking, and examining your campaigns that simply aren’t working? Probably not!

Our team of experts can help. Want to know more about how we can make Facebook ads work for you? It would help if you got in touch with our team as soon as possible.

Traffic Campaigns


If you are building your Facebook ads account from scratch, This is the easiest one to start with to advertise and gain brand recognition and turn them into leads.

Lead Generation Campaigns


This would be the next step up when it comes to Facebook ad campaign objectives. Once you have started to build brand recognition and credibility with your Facebook ad account, it's time to generate some leads!

Conversion Ads


Eveyrone wants their ads to convert into a customer. However, in Facebook, this means something different. We recommend not using conversion ads until there is enough data established for your ad account. Once you have a strong base of those that have seen your ads, you will be more effective and successful when it comes to converting.

Our Facebook Ads Process

Step 1. Determine your Target Audience – we eliminate guesswork and start every advertising campaign by defining your target audience groups.

Step 2. Competitor Analysis – What are your competitors doing? 

Step 2A (for those with existing ad account) – Facebook Ads Audit of your account to see what we can do to optimize, suggestions to improve, and more. 

Step 3. Ensure you have a conversion friendly landing page – The landing page for your Facebook or Instagram Ads campaign should have consistent messaging and imagery, and it should provide a logical next step. That could include filling out a form, placing a phone call, downloading a piece of content, registering for an event, or joining the social media community.

Step 4. Create Messaging and content strategy – Once the audience groups have been defined and segmented, it’s all about creating messaging through ad creative (image) and ad copy (the caption/message) that will resonate within that community. It sounds easy in theory, but it’s much more difficult in practice. Humans have a shorter attention span than a goldfish (6 secs vs. 10 secs). With that in mind, it’s very difficult to capture and maintain someone’s attention…

Step 5. Review, revise, and optimize – we will monitor and manage your ad account by watching your ad spend, any optimizations necessary, and to make changes when needed. 

four hands pointing at a macbook screen

Facebook ads reach millions of people who want to connect with your brand. Our Facebook ads team makes sure to work with the best tools to create the best ads. We look carefully at what you need, who you’re pitching to, and why. We also do plenty of research into how your competitors use Facebook ads too. Facebook ads optimization is all about using the right words, visual appeal, and targeting the right audiences.

Contact us to help you manage and optimize your Facebook ads account!


Yes they absolutely work.  But you have to make sure you have the right goal for your ads and that you are measuring the right things.

Facebook has some of the most highly targeted, lowest cost per click advertising available online today.

Facebook ads do work differently for different industries. Maybe you’ve heard that people get $1/lead or $0.07/click and those results are possible but maybe not in your niche.  It takes testing, patience, and more testing.

It’s also important to note that if you have a low-cost product like an e-book or a $3 product, it’s very hard to have a positive ROI with Facebook ads.  You can use ads to drive traffic and get more brand awareness but you may need to vary your strategy with other methods of organic reach on Facebook.

Facebook Ads and Google Ads are fairly different in the way they target people.

Google targets based on what people are typing in the search right that moment (as well as demographics).

Facebook ads are a little different.

The users present there are not looking for any product.

They are using that channel to socialize with people and relax. Whatever ads will be shown on this channel are going to be interrupting a user’s flow for sure.

All you have to do is to keep that interruption to a minimum. Try to integrate your product advertising on Facebook as seamlessly as you can. It should appear as a part of their news feed.

Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data).

With Google ads, you can target more around what people want immediately.  Maybe they are searching for “best prices on tennis rackets” vs. Facebook ads where you are targeting that they are interested in Tennis.

Initially we would say focus on Traffic and driving the lowest cost per link click to your website.  Engagement has a few different options under it including Page Likes, Post Engagement and Event Responses.  If you are looking to Boost posts or get more Likes, then this is a good choice.

We would say the first type of campaign to utilize are traffic ads. Once your targeted audience becomes aware of your product, they will start developing an interest in it. Once they develop interest, they will start considering your product.

This is the second stage of your customer acquisition cycle.

Once you have crossed both the above stages, you are ready for the third one which is conversion.

What does this imply? Your audience knows about your product. They have also considered buying your product.

All they need now is a little push that can help them make this decision faster. So, you run some Facebook conversion ads.

These can be further categorized into –

  • Conversions
  • Product Catalog Sales
  • Store visits (limited availability)
  • Facebook ads can also be categorized based on their formats.