Social Media Marketing
"I know how to post on social media... why do I need someone to do it for me?"
Social media marketing helps to validate your brand and business. A company’s social media presence, when done correctly, tells customers that your brand is active and focused on thriving communication with customers. Social media marketing has the power to increase brand awareness, fosters customer relationships, give you insight into your potential customers, and convert your followers into buyers with the use of high quality content your brand generates. Everyone knows that social is important to your business – that’s why we have designed social media packages to give you results at an affordable cost.
Why do you need social media marketing:
Social Media Marketing Features:
Management and Monitoring
MANAGEMENT AND MONITORINGOur social media manager will identify your goals, your audience behaviours, and your competitors, then create a content management calendar to promote targeted posts specific to your brand’s peak hour of engagement on the social media platforms best suited to help you meet your goals.
MONTHLY REPORTSYou will get a progress report with all the details concerning your campaigns each month.
High Quality Content and Posts
QUALITY CONTENT AND POSTSWe will create the posts based on content that is relevant to your business/brand with the purpose of generating social media shares and interactions.
CONTENT RESEARCHOn-going content research is necessary for an organic social media strategy to be successful. We will curate and plan your content with a calendar and continually research to make sure your content is up to date.
SOCIAL LISTENING & MONITORINGWe will monitor your social world through social monitoring and social listening. We will ensure that we inform you if your brand is mentioned or needs attention.
ONGOING COMPETITOR ANALYSISWe will perform a detailed analysis of how your competitors are using social media marketing.
SOCIAL MEDIA MARKETING FAQS
Social media marketing = the organic (free) side of social media. This includes posting and your strategy specific to social media.
Facebook ads (paid Social media ads) = boosting your ads and ad campaigns that you put money towards.
Here’s the scoop – you don’t have to post several times a day or even daily. Every platform has a different guideline:
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once a day or more if utilizing Instagram Stories
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3 tweets per day is good.
Firstly, you don’t have to be on all of them to be relevant. It is better to have active and updated social media platforms than lots of stagnant ones.
Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
Posting on your social media channels for personal use is A LOT different than for business.
There is a lot of prep work that goes into putting together a social media strategy that will effectively market your business vs. posting with different intentions.
A social media marketing expert will work on a strategy with your end goal in mind. They will do the initial ground work such as competitor analysis, strategy and content building, planning posts, and hashtag research to name a few!