Google Shopping is another one of Google’s services. This
one will allow consumers to search for, compare, and shop for products across
different retailers who have paid to advertise their products. You may have
seen this on the Shopping tab of Google. Here is an example:
Google Shopping is powered by two platforms – Google Ads and the Google Merchant Centre. The Google Merchant Centre is where your product feed lives. Google Ads is where your actual shopping campaigns live and where you’ll set your budget and make bids for your ad campaigns.
When it comes to setting up and managing Google Shopping ads, it is quite different than when it comes to traditional search ads. With Google Shopping, Google determines when your product listing ads show up. They will take into consideration your feed, your website, your bids, to determine what search queries trigger your ads. Due to this, setting up shopping ads in Google Ads has some strong similarities to SEO.
Why Use Google Shopping?
It works. Google Shopping adds a visual touch to an otherwise text-heavy searching and shopping experience. You can also see everything at a glance. It also allows you to show up multiple times in Google SERPS (search engine result pages) – as a website result, a text only PPC result and a shopping result. They have also been proven to have a 30% higher conversion rate than text ads.
Success with Google Shopping is determined by three main areas:
1. Your Feed – the creation or optimization of it is important. This includes product data, product images, and the price
2. Bidding – it can be complex but there are several ways you can bid successfully
3. Monitoring and Optimization - you can look at your performance data and make optimizations
This is just a small introduction to what Google Shopping is and why you should use it. For more information, we’d love to give you a FREE no-obligation consultation. Contact us today!