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Why is digital marketing important? Better yet, why should
you use digital marketing? No matter the size of your business, digital
marketing is crucial for its success. Although each company will have different
goals in mind, most are trying to achieve growth by reaching more potential
customers and convincing them to purchase their product or service. To do this
effectively, you must take advantage of all the most valuable marketing
resources and technologies. In the modern world, Internet and digital tops that
list. This makes every business in need of digital marketing. Even top
performing small and mid-sized companies are finding better competition,
improved best practices, and increased engagement through digital marketing.
Here are the top ten reasons why you need to understand the
benefits of digital marketing for businesses:
1.
Digital marketing costs less (Affordability)
Surprise, surprise – digital marketing is less costly than
other marketing methods which include traditional marketing campaigns (TV and print).
Why? Traditional marketing campaigns have difficulty tracking your Return-on-Investment
(ROI). Therefore digital marketing uses targeted research and analytics to
determine which approaches are working well and which aren’t. This prevents
overspending on underperforming campaigns. Secondly, ad spend in general tends
to be lower than other forms of marketing when it comes to the digital.
2.
Digital Marketing Gives You Direct Access
to Their Phones (Mobile Access)
The majority of Canadians own a smartphone and are likely to
use that device for news, social networking, online shopping, and countless
other activities. Digital marketing helps you reach them while they’re engaged
online. With remarketing ads, emails, and social media marketing, you can be in
front of your audience while they use many different apps on their phones. Mobile
marketing also opens up a whole world of opportunities for increased engagement
from creating a more personalized user experience, to reaching new users.
3.
Digital marketing allows you choice
(Flexibility)
There are a variety of uses for high quality digital
marketing such as banner ads, email marketing, content marketing, pay-per-click
marketing, search engine optimization, and social media posts. Therefore, by
learning how to creatively market yourself digitally, you open up a wide range
of possibility for future publicity strategies. With digital marketing, you
also have the flexibility of testing and stopping poorly performing campaigns
in real time.
4.
Digital marketing gives your room to
expand (Expansion)
With the pandemic, it is safe to say that many of your potential
customers do almost all of their shopping online. Digital marketing lets you
appeal to these people and therefore expands the reach of your company/business.
Between Google Shopping Ads and brand awareness campaigns, you can expand your
brand recognition and boost your sales.
5.
Digital marketing gives you multimedia.
Customers tend to engage more with marketing materials that combine
multiple types of content. This can include photos, video clips, and audio. It
is far easier to incorporate all these content types into digital marketing
than any other type of publicity.
6.
Digital marketing gives a personalized
experience (Interactivity).
Digital marketing lets you communicate directly with
customers who see your content through website comments, messages, reviews, and
social media posts. This shows those customers that you care about what they
say and think, leading them to feel respected and part of the community you’re
building. It eliminates the old “one size fits all” approach to marketing by
giving companies better insight and father invaluable information on customers’
reactions and preferences. Using results from customer behaviour allows you to
personalize outreach to create the ideal customer experience. A better customer
experience equals increased trust and loyalty, more closed accounts, and a growing
team of brand advocates.
7.
Digital Marketing gives you data for tracking.
Besides communicating with customers, digital marketing lets
you track their activities. You can monitor which ads and types of content they
have seen before making their purchases. This can give you insight into which
marketing materials are most effective; thus improving and refining your
strategy.
8.
Digital marketing builds trust and
authority.
Digital marketing makes it easy for your business to comment
on issues and controversies that relate to your product or your industry. In
this way, you can establish yourself as an authority on such topics. This gets
your potential customers to trust you, come back for more information, and
eventually make a purchase. Social media is one of the best digital marketing
platforms to build trust. A referral from a friend instantly makes a company
seem more trustworthy to potential customers. Digital advertising leverages
social media to make “likes” and other online reviews visible to friends of customers.
Recommendations make a company stand out from the competition – automatically building
trust. Digital marketing allows you to come off as the industry expert that you
are and will instill trust in your business.
9.
Digital marketing uses “Influencer
Engagement.”
By now, you have probably heard of the term “influencer.”
Many of these influential figures in modern culture promote themselves online or
through social media. Digital marketing allows you to engage with these influencers
and gain their respect. If you play your cards right, you can get them to
endorse you, leading their followers to become customers and spread brand
awareness.
10.
Digital marketing gives you print enhancement
You don’t need to throw out all your traditional marketing
materials or methods. Digital marketing allows you to expand on your print
marketing efforts. By writing online content that explains claims you make in your
print ads, you can go into greater detail, maximizing the effectiveness of all
forms of publicity and integrating all of your campaigns and efforts.
Your takeaways?
The benefits of digital marketing for businesses include:
·
Opportunities to incorporate multiple types of
media into your marketing
·
The ability to track customers’ purchase
journeys
·
Access to potential customers who rely on their smartphones
·
Lower costs and higher flexibility for your marketing
efforts
·
The ability to display your knowledge on topics
related to your product or industry
·
A chance to engage with influencers, earn their
respect, and get them to endorse your company
·
The ability to tie together all of your marketing
efforts
Want more? Find out more information on how we can apply the
art and importance of digital marketing for your business! Contact us today for your FREE no obligation consultation.
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