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Posted on 2022-01-12 by Alyssa Thompson

What is Google My Business?

Google My Business is a tool that allows you to access and edit your Business Profile or listing on Google. These Google Business Profiles show up beside search results when someone searches for your business on Google, offering searchers quick access to your contact information, hours of operation and other information about your business.


 



They’re extremely useful and offer customers a way to leave reviews or communicate with a business – but you’ll need to set up a Google My Business account for that profile if you want to be able to manage it.

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Posted on 2021-11-04 by Alyssa Thompson

Black Friday marks the start of the holiday shopping season and is one of the biggest shopping days of the year - and it’s approaching fast!

Hopefully you’ve been preparing for this event and have a marketing plan already in place, but it’s not too late to start advertising if you haven’t. With all of the growth businesses have been seeing in online sales in recent years, now is a great time to promote your online store and take advantage of the Black Friday sales boost!

Here are ten last minute tips for increasing your online sales and having a successful Black Friday:

 


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Posted on 2021-10-19 by Alyssa Thompson

We’ve noticed from our conversations with clients that there seems to be a lot of confusion surrounding what exactly domain names and web hosting refers to. Many people seem to use the terms interchangeably, but they are in fact referring to two different things.

Domain names and web hosting are related, so it’s understandable that they get mixed up, but since both are necessary if you want to setup a website it’s important to understand what these terms mean.

In this article, we’ll explain what domain names and web hosting are and how these two things work together.

Domain Names


A ...


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Posted on 2021-09-14 by Alyssa Thompson

Have you seen phrases like the buyer’s journey and the user’s journey tossed around online and wondered what exactly they mean?

These terms both relate to important processes that a potential customer undertakes and understanding how they affect your business can help you to turn those potential buyers into loyal customers.

The Buyers Journey

The buyer’s journey is the online research process that a customer undertakes leading up to making a purchase. There are generally considered to be 3 key steps in the buyer’s journey: awareness, consideration and decision.

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Posted on 2021-08-18 by Alyssa Thompson

With more and more consumers moving online for information gathering, entertainment and shopping, digital marketing is becoming an increasingly important way for businesses to reach their customers.

But what is digital marketing exactly?

Digital marketing refers to any kind of marketing or engagement that occurs online. There are a lot of components that fall under this umbrella: your website, your social media presence, or any kind of paid online advertising.

The goal of all these individual marketing elements is to get your brand noticed, to get leads, and to transform those leads into loyal customers.


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