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Posted on 2018-10-23 by Jennifer Taylor

We have determined your online marketing efforts are essential (you can read about it here!) What do we need to concentrate on? Here are three things you need to look at when building your online marketing efforts:

1.       Website

No matter how big or small your business is, you should have a website. You do not necessarily need a fancy website however it should contain the fundamental information customers – both existing and potential – will need. For example, if you offer a service (haircuts, salon, etc), you sh...


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Posted on 2018-10-16 by Jennifer Taylor

In this digital age, it is absolutely imperative for your business to have an online presence. Whether it’s a website, social media profile, e-commerce site, or a combination of all of these, being online will provide you with major benefits. According to Google, 97% of consumers use an online platform to search for businesses – and if the majority of your potential consumers are online, you should be too. Even if your business does not conduct business online, your customers, current or potential, are expecting that you are online. If they do not see your online presence, you could be losing out on a big opportunity for sales or for word of mouth marketing. Having a strong online presence is crucial for your marketin...


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Posted on 2018-09-25 by Jennifer Taylor

Everyone uses their phone to surf the internet. This is a given and it is now the primary device people use online. Therefore, this is essential for businesses to think about having a mobile-friendly website to make it easy and accessible for your customers to reach you. Remember that just because your website can be viewed on a mobile device doesn’t make it mobile-friendly. Here are 10 tips for creating a mobile-friendly website or “optimized for mobile”:

 

1.       Be responsive.


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books, library, keywords, SEO Posted on 2018-09-06 by Jennifer Taylor

A lot has changed in the world of search engine optimization (SEO). In general, SEO is a marketing tactic used to grow visibility on search engines results (such as Google, Bing, Yahoo, etc). It is the procedure of making sure you have great content that is supported by the items needed for search engines’ algorithms so you show up as one of the top results in search engines.

 

Imagine being a librarian. Patrons will come to the library to look for information and the librarian will look through their database to pick the best books that suit what the patrons are looking for. In this scenario, the librarian is the search engine (Google, Bing, Yahoo), the patron is you or your customers, and the books are the websites. How do you ensure that you match exactly what the “patron” is looking for? There are several ways that include improving your con...


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social listening, social monitoring, statistics, analytics Posted on 2018-08-20 by Jennifer Taylor

If you are marketing on social media, you should look into social listening and social monitoring. Before we begin, let’s look at the difference between these two – social listening and social monitoring. Too often are these two terms considered one in the same, but they’re not.

Social monitoring is the practice of using a social technology platform tool (such as Hootsuite, Buffer, etc.) to notify you of a conversation or data that you are tracking so you can react to it. This is the process of collecting social messages into a single stream and responding to each message. For example, someone mentions your brand, your platform tool should let you know. Social media monitoring tools have allowed brands and businesses to become more approachable by finding and responding customer questions and interactions quicker.

Social monitoring is more about gathering the informatio...


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