It’s become common for businesses to have blogs on their websites, but you might be wondering: Is it worth all the work to create and maintain a blog?
Regardless of whether you’re a small business or a solo entrepreneur, there are many reasons why you should start a blog. This marketing tool has a lot of potential to help your business gain exposure and increase trust in your brand.
Here are 5 reasons why you should start a blog!
- It Drives Organic Traffic to Your Website
If you use your blog to answer common questions people have about your services or tackle topics people have a lot of interest in, the chances that potential customers will naturally come across your website in search results will increase. Do some research to see what topics and questions related to your industry people are searching for online and you’ll be able to tailor your blog content to include popular keywords and improve your website’s results in search engines – meaning you’ll have more visibility, and more people will find your website organically.
- It Generates More Backlinks
If someone finds your blog post interesting or helpful, there’s a good chance they’ll share the link to your post on social media or include it as a resource on their own website or directory. These kinds of links are called backlinks and they can help improve your search engine optimization. If a lot of websites are linking to your post, search engines like Google will recognize that you’re providing good content and your search rankings will improve.
- It Positions You as a Thought Leader
Blogs are a great tool to help people establish themselves as experts in their industry. We all have some expertise to contribute, so why not share your insights on your blog? If you have a unique point of view or produce useful content, your audience will recognize it and come to trust your brand. With a bit of effort, you can become an authority in your area of interest.
- It Increases Customer Loyalty
As you display your knowledge and produce great content for your blog, you can build your fans and followers. By posting useful, interesting, and engaging content regularly, you’ll be able to connect more deeply to your customers than through traditional forms of advertising. Educational posts will help you build trust with your audience, while sharing personal stories describing your company’s history, values or goals can lead your customers to be more invested in your brand. This will improve their image of your business and inspire greater customer loyalty.
- It Provides Long-term Results
A relevant blog post has the potential to generate traffic and leads for years to come. If the topic of the post is something that comes up frequently in your industry, the chances that your blog post will continue to be discovered by new readers long after it was first published is high. Sometimes, a post that initially didn’t perform well can suddenly start receiving a lot of views thanks to changes in industry trends or current events. This means that the benefits of blogging will compound over time as you keep posting and accumulate a library of ‘ever-green’ content on your website.
These are just a few of the ways in which starting a blog can benefit your business. Keep in mind that this is a long-term commitment, and you’ll want to ensure that you’re posting regularly in order to see results.
Would you like to start a blog but don’t know how to go about it? Are you struggling to find the time to create posts for the blog you already have? Frontline Web Consulting can help you with crafting excellent content for your blog. Contact us for a free consultation. 780-760-6922.