Content Writing for Any Reading Level

Alyssa — Wed, 22 Feb 2023 22:23:17 +0000

Something you really don’t want when presenting information to your audience is for them to scratch their heads, not having understood what they’ve just read. High levels of writing might be appreciated by the academically inclined, but those less familiar with the subject will become discouraged and click away.

If you want the information to be as accessible as possible, you’ll have to dial down the Greek, and think like an educator.

Sometimes, the simplest solution is also the best solution; use fourth grade writing. If you find yourself opening a new tab and searching “fourth grade writing prompts”, then allow this guide to save you the trouble with three, simple tips!

Guide To Writing for Any Reading Level

Understand Your Audience

Who are you writing for? It might make sense to use complicated language when writing a physics report to your peers, but your followers on social media are going to have a harder time grasping the material.

Write at a fourth grade level.

2. Put The Thesaurus Away

For some, this is a habit from the early years of grade school, when learning to use different words to avoid repetition. For others, it’s simply too tempting to show the reader an impressive vocabulary. Casually including “antidisestablishmentarianism” in your content might feel good, but it’s also a dyslexic’s nightmare (and you probably had to re-read it a few times or skipped over it entirely).

Don’t be afraid of repeating the same word a few times, if it means your content is easier to understand.

3. Utilize Common Knowledge

What constitutes as ‘common’ knowledge is sometimes up for debate, but if a fourth-grade student can grasp the general idea, then you’re on the right track.

This isn’t limited to topics either; you can use commonly understood concepts to bridge the gap of understanding between basic and complex. For example; “search engine optimization” can be described as making it easier for users to find your website when they search for something online.

In a word; simplify.

Everyone likes to feel intelligent, and nobody likes to feel unintelligent. Write so that your audience can understand in a way that won’t alienate them. This is especially important in the realm of marketing when you want to convince your audience to take some sort of action.

It might be helpful to think of it like this; you are writing a cookbook, and your audience is in the fourth grade. You can’t list to a fourth-grade student the ingredients to make a New York cheesecake and expect them to understand what they need to do. At the same time, too much detail and technical language will confuse them. You need to take them step by step, using basic language, and explaining each step as it comes up.

For users, your content should feel like a learning experience, not a frustrating one. If they can already get something out of just reading your content, they’ll feel more inclined to follow up on your call-to-action.

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Why Start a Blog

Alyssa — Mon, 20 Jun 2022 20:25:55 +0000

It’s become common for businesses to have blogs on their websites, but you might be wondering: Is it worth all the work to create and maintain a blog?

Regardless of whether you’re a small business or a solo entrepreneur, there are many reasons why you should start a blog. This marketing tool has a lot of potential to help your business gain exposure and increase trust in your brand.

Here are 5 reasons why you should start a blog!

It Drives Organic Traffic to Your Website

If you use your blog to answer common questions people have about your services or tackle topics people have a lot of interest in, the chances that potential customers will naturally come across your website in search results will increase. Do some research to see what topics and questions related to your industry people are searching for online and you’ll be able to tailor your blog content to include popular keywords and improve your website’s results in search engines – meaning you’ll have more visibility, and more people will find your website organically.

It Generates More Backlinks

If someone finds your blog post interesting or helpful, there’s a good chance they’ll share the link to your post on social media or include it as a resource on their own website or directory. These kinds of links are called backlinks and they can help improve your search engine optimization. If a lot of websites are linking to your post, search engines like Google will recognize that you’re providing good content and your search rankings will improve.

It Positions You as a Thought Leader

Blogs are a great tool to help people establish themselves as experts in their industry. We all have some expertise to contribute, so why not share your insights on your blog? If you have a unique point of view or produce useful content, your audience will recognize it and come to trust your brand. With a bit of effort, you can become an authority in your area of interest.

It Increases Customer Loyalty

As you display your knowledge and produce great content for your blog, you can build your fans and followers. By posting useful, interesting, and engaging content regularly, you’ll be able to connect more deeply to your customers than through traditional forms of advertising. Educational posts will help you build trust with your audience, while sharing personal stories describing your company’s history, values or goals can lead your customers to be more invested in your brand. This will improve their image of your business and inspire greater customer loyalty.

It Provides Long-term Results

A relevant blog post has the potential to generate traffic and leads for years to come. If the topic of the post is something that comes up frequently in your industry, the chances that your blog post will continue to be discovered by new readers long after it was first published is high. Sometimes, a post that initially didn’t perform well can suddenly start receiving a lot of views thanks to changes in industry trends or current events. This means that the benefits of blogging will compound over time as you keep posting and accumulate a library of ‘ever-green’ content on your website.

These are just a few of the ways in which starting a blog can benefit your business. Keep in mind that this is a long-term commitment, and you’ll want to ensure that you’re posting regularly in order to see results.

Would you like to start a blog but don’t know how to go about it? Are you struggling to find the time to create posts for the blog you already have? Frontline Web Consulting can help you with crafting excellent content for your blog. Contact us for a free consultation. 780-760-6922.

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Content Writing for Any Reading Level

Why Start a Blog