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Posted on 2017-08-11 by Bernadette

When it comes down to it, marketing is all about conveying a message and persuading with visuals.  It is visual rhetoric.  Textual content may have been more important 50 years ago, but in a fast-paced, insta, scrolling society, marketing needs to hit the nail on the head in a much speedier fashion than it did before smartphones and the internet.  And this applies to ALL aspects of marketing.

From your web ads to your website and from print ads to your social media, all visuals and images need to be at a high standard.  And you might say, shouldn’t it all be perfect?  It should, but what would get noticed first: an insignificant grammar error (in...

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Posted on 2017-06-30 by Bernadette Gallagher

The ConvertKit has recently released a 60 page report (State of the Blogging Industry: 2017) that gives deep analysis and insight into the world of blogging.  But a 60 page report will take a long time to read, and if you’re a blogger, you probably have a deadline to meet or a meeting to get to.  So if you would like to know how this report can help you as a business or freelance blogger, there are certain sections of the report you may want to focus on (but I have also provided a link at the bottom so you can dive into the report whenever you have the time):

Part 3: The Most Popular Blog Topics

How does this section help?  By showing what is relevant as a blog topic as of 2017

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Posted on 2017-06-16 by Bernadette Gallagher

What is a Landing Page?
This is a webpage that will differ from your home page.  The landing page is what people on Google or Facebook will land on after they have clicked your ad, and is an essential part of a successful online marketing strategy.  They are essential because they prompt customers to take action.  These actions are then what turn into leads, sales and profit...
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Posted on 2017-06-02 by Bernadette Gallagher

Digital content marketing can come in many forms and there are so many ways to go about it, but no matter how you choose to market, there are a few things you want to consider doing, and of course, consider not doing.


  • Have a documented strategy:  This will help with the navigating by enabling you to see where your company needs to be,...

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Posted on 2017-05-04 by Bernadette Gallagher

Content marketing

– sounds basic enough: a marketing strategy which focuses on content and which has an end goal of producing a profit.

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