AdWords vs AdWords Express
Many businesses have faced the facts and have adjusted their advertising strategies and budgets to include Google AdWords. But HOW companies manage their accounts on AdWords can differ: you can use the more in-depth AdWords classic, or the more basic AdWords Express.
Adwords Express suggests that it takes less time as well, which it does. It requires less time of you, and if you’re running the business AND handling online advertising, this may work. However, ...
Want your Google Ad to stand out among the rest? Want to show up higher on the page in search results? Want more relevant clicks?
Using Google Text Ads as part of your marketing strategy is a smart move; it’s a cheap and affordable way to reach consumers you may not have normally reached. But these text-only ads can be tricky, as you’re required to say as much as possible while following rules and limits but, while also making clear your ad’s message. So a good place to start with building these ads is with:
What Google limits ...
Communication is the core to many parts of life, and in our last blog we touched on some aspects of virtual collaboration and the importance of effective communication. Today, we’re going to look at specifically how to communicate in today’s fast paced, digital world. Let’s start with the basics. These are the tried, tested and true.
A lot of us in the communications industry work virtually simply because our type of work and technology allow for it. But virtual work often incorrectly implies working alone or solo and this generally isn’t the case, as virtual collaboration is often what is occurring if you’re in an industry like marketing or public and mass communications. So there is working virtually, but then there is collaborating virtually. And as with most aspects of work, virtual collaboration has its ups and downs, its good and bad.