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social media, social media marketing Posted on 2018-02-07 by Jennifer C. Taylor

No matter what you sell or who your customers may or may not be, using social media as a marketing tool can help you grow your business and brand.

At this point in time, if you do not have active social media platforms, you are already behind. Picture this – it can be compared to pulling out an old flip phone at a business meeting and then not getting why your boss keeps giving Superstar Sally all the new accounts.

But the good news is its never too late to catch up and excel. Here are a few compelling reasons why you need social media marketing:


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Posted on 2018-01-24 by Jennifer Taylor

Fear not, Facebook marketers. Facebook made waves in the media industry with its recent announcement that it would put a new focus on “meaningful social interactions” with close friends and family in its news feed instead of content from publishers and brands.  Contrary to what the majority think, this may be an opportunity for your business. The fact that a brand is revising its services to meet the needs of its target audience, how can that be a bad thing? Yes, brands who connect with people via their Facebook pages will now need to rethink how they engage with people on the platform going forward, however where there’s a will, there’s a way, and always other options.  Here are 10 strategies and tips that are suggested that may work for your brand:


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Posted on 2018-01-11 by Jennifer Taylor

It is not a surprise that you have heard of the term “social media marketing” or “social selling.” We know it's important to have those social media accounts. Do we, as marketers, know what that really means though or the differences between the two? In such a fast-paced, ever-changing industry, many social media marketers might launch feet first into these concepts without a clear strategy of what it is or how they will use this platform to achieve their goals. Let’s figure out what the differences are first and then dive into why we need both, shall we?

Difference between Social Media Marketing and Social Selling


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Posted on 2017-12-29 by Jennifer Taylor

As we celebrate with noisemakers and streamers this weekend, it is a constant reminder of how fast a year goes and how technology continues to improve at rapid speed. 2018 will be here before you know it and social media trends are unquestionably on the rise. 

According to B2C and B2B firms surveyed in recent research from Ascend2, the #1 most effective tactic used in their digital marketing plan in 2018 will be social media marketing (https://www.marketingprofs.com/charts/2017/33316/2018-digital-marketing-plans-budget-and-tactic-trends?adref=nlt122217) . Some trends to consider:


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Posted on 2017-12-14 by Jennifer Taylor

As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.  

Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them. 

Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...


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