Content Marketing may be the newest “gorilla” (guerrilla) in town. Why? Well first, we need to define what “guerrilla marketing” is. Guerrilla marketing is considered an advertising strategy that focuses on low-cost unconventional marketing tactics and is all about surprising the audience with something new and unique. This original term was coined by Jay Conrad Levinson in his 1983 book “Guerrilla Marketing.” Content Marketing is defined as “a type of marketing that involves the creation and sharing of online materials that does not explicitly promote the brand but to stimulate interest in its products or services.” As we see the similarities between the two definitions, it is obvious that content marketing is just guerrilla marketing online.
What Can We Learn for Content Marketing from Guerrilla Marketing
You own a business (small or big) and have heard that content marketing is important. How do you find success with it? There are a few key things to be aware of.
Content marketing is not about your brand, your products and services – it’...
Useful high-quality content should be at the core of your marketing
Unlike many marketing fads that catch fire and die quickly, content marketing is here to stay. It is a proven way to interest customers and converts them into buyers. As marketers, we know the magnitude of information thrown at customers every day causes them to guard their attention closely. If you want to grab your customers’ attention, you need to produce content that solves real problems and is
There use to be this stigma that social media was just for kids and sometimes truthfully, we still think that. Think about when Facebook first came out, Mark Zuckerberg (the creator of Facebook) was in college! In fact, when Facebook first came out, you couldn’t sign up for it unless you had a college e-mail address. So essentially, when Facebook first began, it WAS for kids. What used to be tweens and teens scrolling away on their tablets and phones has blossomed into Millennials, Gen X and Baby Boomers. Social Media now connects anyone from grandmas to grandsons.
There has been a shift in thinking – social media platforms are not just for kids in their basement, but they are a valuable tool for businesses to connect with current customers, be found by new customers, publish important and relevant content and share their news, promotions and events. The rest of the business world is noticing and wants...
As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.
Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them.
Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...