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Posted on 2019-02-22 by Jennifer Taylor

You have decided you are going to start writing a blog. There are a few steps you’ll have to go through to get started. Here are the first steps to writing a blog:

 

1.       Select the perfect niche.

To become a successful blogger, you’ll have to choose the right niche and work on attaining knowledge within that topic so you’ll want to pick one that appeals to you. By choosing the niche of interest and having your own point of view, you’ll be able to differentiate your personal blog from the...


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Posted on 2017-12-14 by Jennifer Taylor

As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.  

Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them. 

Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...


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Posted on 2017-10-30 by Bernadette Gallagher

AdWords vs AdWords Express

Many businesses have faced the facts and have adjusted their advertising strategies and budgets to include Google AdWords.  But HOW companies manage their accounts on AdWords can differ: you can use the more in-depth AdWords classic, or the more basic AdWords Express.

Adwords Express suggests that it takes less time as well, which it does.  It requires less time of you, and if you’re running the business AND handling online advertising, this may work.  However, ...


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Posted on 2017-10-16 by Danielle Quinn & Bernadette Gallagher

Want your Google Ad to stand out among the rest? Want to show up higher on the page in search results? Want more relevant clicks?


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Posted on 2017-09-28 by Danielle Quinn & Bernadette Gallagher

Using Google Text Ads as part of your marketing strategy is a smart move; it’s a cheap and affordable way to reach consumers you may not have normally reached.  But these text-only ads can be tricky, as you’re required to say as much as possible while following rules and limits but, while also making clear your ad’s message.  So a good place to start with building these ads is with:

What Google limits ...


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