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Posted on 2017-09-19 by Bernadette Gallagher

Communication is the core to many parts of life, and in our last blog we touched on some aspects of virtual collaboration and the importance of effective communication.  Today, we’re going to look at specifically how to communicate in today’s fast paced, digital world.  Let’s start with the basics.  These are the tried, tested and true.

Phone                          


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Posted on 2017-08-31 by Bernadette Gallagher

A lot of us in the communications industry work virtually simply because our type of work and technology allow for it.  But virtual work often incorrectly implies working alone or solo and this generally isn’t the case, as virtual collaboration is often what is occurring if you’re in an industry like marketing or public and mass communications.  So there is working virtually, but then there is collaborating virtually.  And as with most aspects of work, virtual collaboration has its ups and downs, its good and bad. 

The Good


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Posted on 2017-08-11 by Bernadette

When it comes down to it, marketing is all about conveying a message and persuading with visuals.  It is visual rhetoric.  Textual content may have been more important 50 years ago, but in a fast-paced, insta, scrolling society, marketing needs to hit the nail on the head in a much speedier fashion than it did before smartphones and the internet.  And this applies to ALL aspects of marketing.

From your web ads to your website and from print ads to your social media, all visuals and images need to be at a high standard.  And you might say, shouldn’t it all be perfect?  It should, but what would get noticed first: an insignificant grammar error (in...


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Posted on 2017-06-02 by Bernadette Gallagher

Digital content marketing can come in many forms and there are so many ways to go about it, but no matter how you choose to market, there are a few things you want to consider doing, and of course, consider not doing.

Do...

  • Have a documented strategy:  This will help with the navigating by enabling you to see where your company needs to be,...

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Posted on 2017-05-04 by Bernadette Gallagher

Content marketing

– sounds basic enough: a marketing strategy which focuses on content and which has an end goal of producing a profit.


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