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Posted on 2019-01-04 by Jennifer Taylor

Over 60% of users use their mobile devices to search for the local services and over 80% of searches worldwide are done on Google search engine.

 

Google offers a free tool that can help you drive customers to your website, control the local information regarding your business and interact with your customers and control your reputation. This is called “Google My Business.” But half of the small business has not yet claimed their GMB profiles.

 

Google My Business allows you to enter detailed information about your business, including contact details, URL, location, and photos. The customers can leave reviews about your business and claiming your Google My Business profile can help you address any concerns. One other feature is the ability to create Posts for Google My Business page, to shar...


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Posted on 2018-11-19 by Jennifer Taylor

With what is considered the biggest sales day of the year around the corner, businesses are ramping up for their “big game” (so to speak). Black Friday and Cyber Monday are well known in our culture. Reports show that in 2017, customers spent nearly $7.9 billion shopping online during Black Friday alone! Also, only about 55% of customers actually set foot inside a retail store – the rest purchased online. Theories suggest that this annua...


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Posted on 2018-10-23 by Jennifer Taylor

We have determined your online marketing efforts are essential (you can read about it here!) What do we need to concentrate on? Here are three things you need to look at when building your online marketing efforts:

1.       Website

No matter how big or small your business is, you should have a website. You do not necessarily need a fancy website however it should contain the fundamental information customers – both existing and potential – will need. For example, if you offer a service (haircuts, salon, etc), you sh...


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Posted on 2018-10-16 by Jennifer Taylor

In this digital age, it is absolutely imperative for your business to have an online presence. Whether it’s a website, social media profile, e-commerce site, or a combination of all of these, being online will provide you with major benefits. According to Google, 97% of consumers use an online platform to search for businesses – and if the majority of your potential consumers are online, you should be too. Even if your business does not conduct business online, your customers, current or potential, are expecting that you are online. If they do not see your online presence, you could be losing out on a big opportunity for sales or for word of mouth marketing. Having a strong online presence is crucial for your marketin...


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Posted on 2017-12-14 by Jennifer Taylor

As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.  

Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them. 

Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...


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