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Posted on 2019-10-10 by Jennifer Taylor

We are exposed to over 1000 of advertisements every day. Can you remember any of them? First impressions are tough making remarketing a powerful technique.

What is remarketing exactly? The easiest answer is remarketing, also known as retargeting, is a type of online advertising that shows your ad to people who have visited your app or website again. In some ways, you may have experienced this before. Do you ever feel like Facebook has been “following” you?  Or you’ve searched on Google, gone to a few websites, and then half an hour later, an advertisement of a related product is on your newsfeed?

An example of remarketing is when you go look at a product on Amazon but don’t make a purchase. When you go to another website that uses display advertising or on Facebook, Amazon can use remarketing to show you an ad featuring the same product you didn’t b...


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Posted on 2019-09-10 by Jennifer Taylor

You have built yourself a business and a platform online through an e-commerce website. You’ve worked hard and put a lot of sweat and tears into this but crickets. Nobody is buying from your website – why? This is a common problem with e-commerce websites. You invest good time and money into a website and e-commerce SEO to make sure traffic arrives at your site but then nobody is buying anything from it. Ask yourself these questions:

 

1.       Does your website have a professional-looking design?


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Posted on 2019-08-13 by Jennifer Taylor

Social Media Marketing is no an longer option for small businesses in 2019. Many believe that social media won’t benefit their companies or have a mentality that it doesn’t do much.

“Our customers know who we are, and they know where to find us.”

It is great to have an established customer base and social media is great for brand recognition however using social media goes beyond just that: it can help you market your small business and get more sales/business from your existing customers in addition to obtaining new ones.

While you may not think your lack of a social media presence is having an impact on you today, not having an effective social media strategy can be harmful to your small business. It will eventually catch up with you down the road. You have to keep up with the latest social media trends, as they&rsquo...


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Posted on 2019-07-10 by Jennifer Taylor

We all want lots of people to visit our website as that means more chances of our products or services being seen, however did you know there’s a difference between “good” and “bad” traffic? There are new scams popping up daily that offer “low cost traffic” that promise “real unique visitors” at a low cost but it’s important to have real authentic visitors to your site in order to be successful in branding and as well as building a loyal customer base. Find out the ways to detect the difference between good and bad traffic.

 

How to Detect Bad Traffic
First of all, it’s important to remember that you don’t need to buy traffic for your website to receive bad traffic. Chances are if you haven’t properly targeted the audience of your website, your traffic may be bad. Here are the ways your ...


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Posted on 2019-06-26 by Jennifer Taylor

Instagram is flooded with giveaways and contests and it’s a great way to get more followers, build an engaged audience, and grow your brand. It shouldn’t be the goal to increase your follower count, so before you start a contest, here are some tips on how to run a contest on Instagram that delivers!


Before You Run Your Contest

The first thing to do is to make sure you have taken a few minutes to learn the rules for Instagram contests. A few things to highlight are that your contests must include rules, terms, and eligibility requirements. You also have to make it clear that your contest is not sponsored or associated with Instagram. 


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