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Posted on 2019-12-12 by Jennifer Taylor

Google Shopping is another one of Google’s services. This one will allow consumers to search for, compare, and shop for products across different retailers who have paid to advertise their products. You may have seen this on the Shopping tab of Google. Here is an example:

Google Shopping is powered by two platforms – Google Ads and the Google Merchant Centre. The Google Merchant Centre is where your product feed lives. Google Ads is where your actual shopping campaigns live and where you’ll set your budget and make bids for your ad campaigns.


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Posted on 2019-11-15 by Carol Burns

Reality technologies like Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are growing quickly with all the latest advancements in the industry.  For example: 

 

*Apple allows millions of iPhone and iPad owners to experience augmented reality (AR) through apps like Google Maps and Pokemon go.

 

*Facebook is bringing Virtual reality to its platform with their new VR world Horizon

 

*Microsoft is using mixed reality (MR) to combine virtual objects with the real world 

 

To help you have a clear understanding ...


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Posted on 2019-10-10 by Jennifer Taylor

We are exposed to over 1000 of advertisements every day. Can you remember any of them? First impressions are tough making remarketing a powerful technique.

What is remarketing exactly? The easiest answer is remarketing, also known as retargeting, is a type of online advertising that shows your ad to people who have visited your app or website again. In some ways, you may have experienced this before. Do you ever feel like Facebook has been “following” you?  Or you’ve searched on Google, gone to a few websites, and then half an hour later, an advertisement of a related product is on your newsfeed?

An example of remarketing is when you go look at a product on Amazon but don’t make a purchase. When you go to another website that uses display advertising or on Facebook, Amazon can use remarketing to show you an ad featuring the same product you didn’t b...


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Posted on 2019-09-10 by Jennifer Taylor

You have built yourself a business and a platform online through an e-commerce website. You’ve worked hard and put a lot of sweat and tears into this but crickets. Nobody is buying from your website – why? This is a common problem with e-commerce websites. You invest good time and money into a website and e-commerce SEO to make sure traffic arrives at your site but then nobody is buying anything from it. Ask yourself these questions:

 

1.       Does your website have a professional-looking design?


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Posted on 2019-08-13 by Jennifer Taylor

Social Media Marketing is no an longer option for small businesses in 2019. Many believe that social media won’t benefit their companies or have a mentality that it doesn’t do much.

“Our customers know who we are, and they know where to find us.”

It is great to have an established customer base and social media is great for brand recognition however using social media goes beyond just that: it can help you market your small business and get more sales/business from your existing customers in addition to obtaining new ones.

While you may not think your lack of a social media presence is having an impact on you today, not having an effective social media strategy can be harmful to your small business. It will eventually catch up with you down the road. You have to keep up with the latest social media trends, as they&rsquo...


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