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social listening, social monitoring, statistics, analytics Posted on 2018-08-20 by Jennifer Taylor

If you are marketing on social media, you should look into social listening and social monitoring. Before we begin, let’s look at the difference between these two – social listening and social monitoring. Too often are these two terms considered one in the same, but they’re not.

Social monitoring is the practice of using a social technology platform tool (such as Hootsuite, Buffer, etc.) to notify you of a conversation or data that you are tracking so you can react to it. This is the process of collecting social messages into a single stream and responding to each message. For example, someone mentions your brand, your platform tool should let you know. Social media monitoring tools have allowed brands and businesses to become more approachable by finding and responding customer questions and interactions quicker.

Social monitoring is more about gathering the informatio...


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Facebook Ads blog Posted on 2018-08-09 by Danielle Quinn

If you have never been on Facebook, then you may be one of the few. With over 1.5 billion users worldwide – it has maintained its status as one of the top social media networking sites in the world. With so many users, it has become the perfect place for businesses, small and large, to congregate and reach customers on a more personal level. Yet, with over 40 million business pages on the social networking site, only 2 million business actively advertise. That’s tiny when you think about all the people that you could be reaching!

If that hasn’t encouraged you to go and get started with Facebook advertising, then here are 8 more reasons why you need to start.

 


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cookies Posted on 2018-07-26 by Coral Wiens & Jennifer Taylor

Cookies are delicious! They're also constantly popping up in messages on websites, asking you if you accept them. You think "why not? Cookies are awesome!" ...but what does it REALLY mean?

 

What is a “cookie”?

When you visit a website, most give you a cookie, but don't get excited there is no sugar in these. It is a small text file that is saved on your computer. The text file holds a small unique bit of information that the website uses to recognize you. Think of it like a nametag, or an ID card, for your computer.

 

For example, you go to a shopping website. The website hands your computer cookie #122223. You leave the website, look at other websites, turn off the computer, turn it on, and go back to the original website. 
The website sees your computer...


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Posted on 2018-07-10 by Jennifer Taylor

Hashtags – people either love them or hate them. However, did you know that Instagram posts with at least one hashtag has 12.6% more engagement than those without? Regardless of how you feel, there are benefits of hashtags on your Instagram posts if done correctly. Biggest one? Visibility. Discover how to use hashtags for maximum effect on your Instagram posts.

 

The Effective Instagram Hashtag Recipe

There are endless possibilities when it comes to choosing hashtags. You can use just about any to define your brand and connect with your target audience on Instagram. HOWEVER, much thought needs to be given when it comes to this strategy. Finding the right hashtags takes some time and research but with a well-crafted strategy, you can drive real conversions from adding followers, to closing sales through Instagram.


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Posted on 2018-06-20 by Jennifer Taylor

Social media is abuzz with memes. But before we talk about the uses for marketing, we may want to find out – what a meme actually is.


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