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Posted on 2020-04-13 by Carol Burns

With all the isolation and business closures, it’s easy to be unmotivated and think that life is put on hold, but that is not the case! Whether you're a brick-and-mortar retailer that’s temporarily closed your doors or an online business that’s experiencing a spike you weren’t anticipating, we're here to help you identify the best next...


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Posted on 2020-03-16 by Carol Burns

In order to be successful with any kind of online campaign, you need to reach your target audience. This will get you better results and maximize your marketing efforts. Let’s learn how to find your target audience and why you need to use them. 

Definition

Basically, your target audience is your potential customers, the group of people that you address your products and services to.  It is usually determined by demographics such as age, gender, income, education or location.  When you use targeted audience groups, you focus on the people who will actually see your marketing messages not just on where your ads are displayed. Having the right audience is important for your campaign’s efficiency.  Studies show that ads tailored to customers’ needs can s...


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Posted on 2020-02-12 by Carol Burns

Unless you’ve been hiding under a rock, you’ve heard the term “Keywords”, but what are these words and why is using them important to your business?  Put simply, keywords or key phrases, are what people are searching for in search engines such as Google or Bing.  As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services.  

How to choose basic keywords

Although search engines are powerful, keyword re...


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Posted on 2017-12-14 by Jennifer Taylor

As the holiday time is upon us, the focus of relationships has been on the forefront. With an use of the internet and digital technology becoming a relentless presence in our daily lives, finding how to give customers the personal interaction is essential.  

Although digital marketing can provide a wealth of opportunities, online websites create new challenges when it comes to relationship marketing. As everything moves at a rapid pace and there are copious amounts of information, it is extremely easy for customers to move onto competitor websites if they feel more of a connection with them. 

Relationship marketing is all about developing enduring, loyal customers so that your business can benefit from the life time value the customer has to of...


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Posted on 2017-05-04 by Bernadette Gallagher

Content marketing

– sounds basic enough: a marketing strategy which focuses on content and which has an end goal of producing a profit.


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