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Posted on 2018-11-19 by Jennifer Taylor

With what is considered the biggest sales day of the year around the corner, businesses are ramping up for their “big game” (so to speak). Black Friday and Cyber Monday are well known in our culture. Reports show that in 2017, customers spent nearly $7.9 billion shopping online during Black Friday alone! Also, only about 55% of customers actually set foot inside a retail store – the rest purchased online. Theories suggest that this annua...


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Posted on 2018-10-23 by Jennifer Taylor

We have determined your online marketing efforts are essential (you can read about it here!) What do we need to concentrate on? Here are three things you need to look at when building your online marketing efforts:

1.       Website

No matter how big or small your business is, you should have a website. You do not necessarily need a fancy website however it should contain the fundamental information customers – both existing and potential – will need. For example, if you offer a service (haircuts, salon, etc), you sh...


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Posted on 2018-10-16 by Jennifer Taylor

In this digital age, it is absolutely imperative for your business to have an online presence. Whether it’s a website, social media profile, e-commerce site, or a combination of all of these, being online will provide you with major benefits. According to Google, 97% of consumers use an online platform to search for businesses – and if the majority of your potential consumers are online, you should be too. Even if your business does not conduct business online, your customers, current or potential, are expecting that you are online. If they do not see your online presence, you could be losing out on a big opportunity for sales or for word of mouth marketing. Having a strong online presence is crucial for your marketin...


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Posted on 2018-09-25 by Jennifer Taylor

Everyone uses their phone to surf the internet. This is a given and it is now the primary device people use online. Therefore, this is essential for businesses to think about having a mobile-friendly website to make it easy and accessible for your customers to reach you. Remember that just because your website can be viewed on a mobile device doesn’t make it mobile-friendly. Here are 10 tips for creating a mobile-friendly website or “optimized for mobile”:

 

1.       Be responsive.


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books, library, keywords, SEO Posted on 2018-09-06 by Jennifer Taylor

A lot has changed in the world of search engine optimization (SEO). In general, SEO is a marketing tactic used to grow visibility on search engines results (such as Google, Bing, Yahoo, etc). It is the procedure of making sure you have great content that is supported by the items needed for search engines’ algorithms so you show up as one of the top results in search engines.

 

Imagine being a librarian. Patrons will come to the library to look for information and the librarian will look through their database to pick the best books that suit what the patrons are looking for. In this scenario, the librarian is the search engine (Google, Bing, Yahoo), the patron is you or your customers, and the books are the websites. How do you ensure that you match exactly what the “patron” is looking for? There are several ways that include improving your con...


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