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Posted on 2019-06-26 by Jennifer Taylor

Instagram is flooded with giveaways and contests and it’s a great way to get more followers, build an engaged audience, and grow your brand. It shouldn’t be the goal to increase your follower count, so before you start a contest, here are some tips on how to run a contest on Instagram that delivers!

Before You Run Your Contest

The first thing to do is to make sure you have taken a few minutes to learn the rules for Instagram contests. A few things to highlight are that your contests must include rules, terms, and eligibility requirements. You also have to make it clear that your contest is not sponsored or associated with Instagram. 

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Posted on 2019-06-06 by Jennifer Taylor

For the last two blogs, we dived into the world of Google Ads. Here are a few more essential things that need details.

Match Types

Match Types will give you a little wiggle room when it comes to your keyword selection. What they do is tell Google if you want the keyword to match the search inquiry exactly or semi-related. There are four types of match types to choose from

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Posted on 2019-05-23 by Jennifer Taylor

The ads we see on Google are seen by potential leads or customers who are interested in what you are selling or the service you offer. If you are going to be using Google ads, you will be bidding on search terms or keywords and the winners of that bid are placed at the top of the search results page, YouTube or on relevant websites depending on the type of ad campaign you have selected (search, shopping, or display). There are many factors that impact the ability for you to create effective and high performing Google Ads. Here are some of the factors:


1.       AdRank and Qua...

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Posted on 2019-04-29 by Jennifer Taylor

Unless you’ve been living under a rock, you’ve heard of Google but may not know exactly what Google Ads (or formerly known as “Google Adwords”) is. Well, if you’re considering spending money on ads to reach your target audience or potential customers, you’d better spend it in the right place. And with over 246 million unique visitors, 3.5 billion daily interactions and an estimated 700% return on investment, Google Ads is where to be.  

Two years after launched, Google Ads came into the picture. In October 2000, it was first known as Google Adwords but after rebranding in 2018, it was renamed Google Ads. This is a paid advertising platform that falls under a marketing channel known as “pay per click” (or PPC). This works...

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Posted on 2019-04-03 by Jennifer Taylor

Discover some of our latest and greatest Instagram Story tricks and hacks!


1.       User stickers

Fun stickers can add some personality to your stories. To access these, tap the smiling sticker icon in the upper right hand corner of your screen once you’ve captured a photo or video or swipe up from the bottom of your screen. Some of the unique stickers to include are location, hashtag, countdown and poll.

You can increase and decrease the size of your sticker once...

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