We all want lots of people to visit our website as that means more chances of our products or services being seen, however did you know there’s a difference between “good” and “bad” traffic? There are new scams popping up daily that offer “low cost traffic” that promise “real unique visitors” at a low cost but it’s important to have real authentic visitors to your site in order to be successful in branding and as well as building a loyal customer base. Find out the ways to detect the difference between good and bad traffic.
How to Detect Bad Traffic
First of all, it’s important to remember that you don’t need to buy traffic for your website to receive bad traffic. Chances are if you haven’t properly targeted the audience of your website, your traffic may be bad. Here are the ways your website traffic is considered bad:
1. Your traffic is not the demographic you’re targeting.
If your website content and products are not being shown in front of the right users, they’re going to purchase your product. For example, if you’re selling custom t-shirts online for young adults around the age of 20, then why would you have middle aged men and women coming to your website looking for button-up shirts?
2. Having a one-time interest in your content.
Although giveaways and contests have their place in marketing, its success is dependent on the contest’s targeting. For example, if you are giving away a makeup kit, you should only be targeting women for that specific giveaway. This is because you want the women who signed up to become loyal, returning customers. If a man signs up in hopes of winning for his girlfriend, that’s great but there’s a greater chance that he will never actually buy from you.
This should be the same logic for mailing lists. You need to target people who you know will actually open and read your emails. If you get email sign up s and never see any responses, you have flooded your sign ups with bad traffic that will never actually help you grow your website or brand.
3. Bounce Rate
Let’s define what a “bounce rate” is. This is when the user searches Google to find your website via a specific keyword or search term. Upon clicking your Google listing, immediately (or within a specific time frame) clicks the “back” button on his/her browser which brings them back to Google search listings.
Therefore, if you have a high bounce rate (a lot of people doing this), it means your users aren’t interested and don’t immediately find what they’re looking for. Bounce rates give you the ability to gauge if your traffic is finding you where you intend to be found. If they aren’t, then you have a case of bad traffic on your hands.
If you can’t engage your website visitors, your bounce rate will be great than 50% however this isn’t the end of the world. Every website has a different purpose. It is very beneficial to provide your potential customers with marketing campaigns or captivating content that will keep them coming back. Slow growth is better than no growth, and it is worth finding the right audience for your website in order to get “good” traffic.