A lot has changed in the world of search engine optimization (SEO). In general, SEO is a marketing tactic used to grow visibility on search engines results (such as Google, Bing, Yahoo, etc). It is the procedure of making sure you have great content that is supported by the items needed for search engines’ algorithms so you show up as one of the top results in search engines.
Imagine being a librarian. Patrons will come to the library to look for information and the librarian will look through their database to pick the best books that suit what the patrons are looking for. In this scenario, the librarian is the search engine (Google, Bing, Yahoo), the patron is you or your customers, and the books are the websites. How do you ensure that you match exactly what the “patron” is looking for? There are several ways that include improving your content (on your website) so you show up at the top. Having the “right” content such as images, text, and keywords.
Keyword (Search terms) are the words your customer would type into a search engine to find answers, knowledge, products or services. Any time you type a word or phrase into a search box, you’re using keywords to try to find relevant content (images, videos or information). Keywords are important as these are the top words you would want to your website to rank for. For example, if you are a pet store, you’ll want to show up for “buy dog” as a keyword/search term and not necessarily, “dog vets” (both dogs but different searches).
Why Use SEO?
In this digital age, your mobile website and online presence matter. 57% of users say they won’t recommend a business with a poorly designed mobile site. Google says 61% of users are unlikely to return to a website if they had trouble accessing and 40% will visit a competitor’s site instead. Another fact is that 70% of consumers switch to a different website if a page takes too long to load (Social Media Today, 2018).
With more businesses popping up, search engines have had to revise and change the formula they use to determine which would be the top search results. In order for your website to even rank as part of the top results, you have to try to prove to the search engine that your website is one of the best match for what people are searching for.
Here are a few quick tips to get started with your SEO strategies:
1. Focus your website on one main thing.
What do we mean by that? We believe there’s value in choosing one primary topic that is most essential to your message. Granted, your website can still be about other things as well however the more you can narrow down your message on your website, it will be easier to target. What is the one thing you should focus on? This is where you may want to invest in keyword research before choosing your topic.
2. Include these keywords in where it matters the most for SEO
Mentioning your one topic in the domain name, site title, description, tagline, keywords, blog categories, page titles and page content, is important.
3. Use a permalink structure that includes keywords.
First of all, a permalink is seen as the “friendly” URLs. They’re a static hyperlink to a particular web page or entry in a blog. For example, https://yoursite.com/yourblogpage
When you pick a permalink structure, don’t use the standard numbers to identify the page. It’s bad for SEO and just doesn’t look good. Use a URL structure that has text and include your keywords in your URLs when possible.
It should look more like this:
4. Make sure you are linking to INTERNAL pages on your website
Be intentional about linking your most important pages directly from your homepage and cross-linking them with each other. For example, your blog page should be linked to your home page, as are your products, About us, etc.
5. Have other websites (EXTERNAL) link to you as well.
This is one of the top considerations when it comes to SEO. The downside is that it’s not something you can necessarily control. When you link to other reputable external websites, it builds value in the search engine’s mind. Other than creating excellent content, the only thing you can do is to ask.
6. Link to other websites with relevant content.
If you are in a particular industry, create a resource page or link list on your website and put other site’s URLs are there. Do it sparingly though as each outbound link is a “vote” for another site (see the last tip). However, if people click on your links, this lets search engines known you are a trusted authority on your website topic.
7. Check that your website is indexed in search engines.
While many search engines will automatically find and index your content, you want to ensure that they can crawl your site so that people are finding you online so you better check! SEO Index works the way an index card is indeed (back to the library analogy….)_It is the database that has the information on all the websites are able to find. If your website is not in a search engine’s index, users will not be able to find it.
8. Remove things that affect your page speed AKA slows down your website
Page speed is a critical factor in SEO. A slow page can frustrate your customers and negatively affect customer experience, ultimately discouraging them from purchasing. This is so important that 40% of people abandon a website that takes more than 3 seconds to load. In the mind of your potential buyers, they see a slow website as an untrustworthy site.
Since it’s page load times are essential, get rid of any non-essentials that slow down your website such as music players, large images, flash graphics and unnecessary plug-ins.
9. Put keywords in your images.
Use the keywords that you have chosen for your site topic into your image title, description, and alt tags. Another strategy is to re-name the image file if it doesn’t include your main keywords (eg: seotips.jpeg instead of d84820.jpeg)
10. Update your website frequently.
Sites with fluid dynamic content often will rank better than those who do not update their content. That’s why blogs and directories (like Wiki) do so well on search engines. They are consistently being updated with new content.
11. …but don’t change your domain name.
The age of your website URL is a factor in your site’s search ranking, so be patient. If you’re launching a new blog every six month or changing the URL’s quite frequently, your website will never grow in value. More time = more value.
12. Be human. Write like one.
The last, but important, point is that it’s great to implement tips 1-11, however if you have content that sounds like a robot wrote it or is not personable to your potential buyers, none of it matters. People come first. Besides keywords and all the technical things you can do, search engines also recognize the relevancy and authority based on website visits. Website visits don’t happen if you are not appealing to your audience.
SEO is important for your website to be visible and to solve the problem that your brand can solve for your potential buyers. Create great content, follow the tips above, and above all, be patient!
Want to get started with SEO? We can help you out with your website by offering you a FREE, no obligation, consultation.
Want to get started with SEO? We can help you out with your website by offering you a FREE, no obligation, consultation.We'd love to hear from you!